Peoria Mustangs (NA3HL)
The Peoria Mustangs play in the NA3HL, a tier III junior hockey league. The organization contacted Fooser in hopes of refreshing their look to get away from their overly simple, Indianapolis Colts-esche branding.
Fooser created a cleaner, more aggressive brand that featured a mustang mascot, something rarely used previously. Through a very collaborative process, the brand evolved numerous times before reaching the final version that takes advantage of rich colors and crisp shapes.